Hellmann Worldwide Logistics will become the first tenant at Burton Gateway, a new commercial business park, off the A38, near Branston, which will comprise one million sq ft of industrial and distribution space.
Now, the firm has applied to East Staffordshire Borough Council for consent to display externally illuminated signs on north east and south west elevations of the building.
Should the plans be approved, it will allow consent to last until 2022. The logo is proposed to measure 4.85 metres by 10.67 metres.
Hellmann Worldwide Logistics has taken a 10-year lease at the 87,716 sq ft unit, known as BG87. Previously a 280-acre wasteland site, developer St Modwen made it a key location for commercial and residential development, having worked with the local authority and key stakeholders.
Burton Gateway is part of St Modwen's growing focus on the development of industrial and logistics sites in areas of high demand across the UK.
Ian Romano, development director at St Modwen, previously said the letting to Hellman Worldwide Logistics at Burton Gateway demonstrates the ongoing demand for logistics and distribution space in the Midlands area.
The latest application will be shortly followed by further planning proposals for four more industrial units ranging from 25,000 sq ft up to 110,000 sq ft, which will be available from autumn 2018.
The warehouse at Burton Gateway will be the second brand new warehouse for the UK contract logistics division of Hellman Worldwide Logistics within the last two years and gives Hellmann the capacity to continue this rapid growth in the UK contract logistics market.